Logomania: A Logo Design Challenge from Technovanza 2012

Logomania was a design competition in the festival’s line-up of technical events. The task was to produce a logo that captured the identity of a given company as convincingly as possible.

What it tests

Designing a logo means condensing a business’s character into a mark that can be recognised at a glance. Entrants typically think about colour, shape, legibility at small sizes, and how well the mark conveys what the organisation does. The original description framed the event as a chance for creative people to prove their ability.

Related events

Other creative contests at the same festival included Adomania, in which teams acted out adverts, and the Techmazing Race, a puzzle hunt. The festival overview lists more.