Adomania: The Live Advertising Contest at Technovanza

Adomania was a marketing and performance contest within the management track of Technovanza. Participants were meant to show off creativity by acting out an advertisement for a product.

Format

• The event ran over the first two days of the festival.
• Elimination round. Teams were briefed on a set of products. They had two hours to prepare an endorsement and then performed it in front of a live audience.
• Final. Five to seven teams advanced. In the final, every team prepared an advert for the same product within one hour, so that the comparison was fair.
• Judges awarded the winner using the same scoring criteria in both rounds.

Why such events matter

Short, time-limited brief-and-pitch exercises are a common way to teach teamwork, copywriting and presentation. Our overview of the festival lists the other management competitions.